How can you use Social Software to connect with your customers? In-house tools like IBM Connections and Quickr or Microsoft SharePoint allow your individual employees to connect and collaborate. External sites like Twitter, Facebook, LinkedIn or User Forums all allow you to connect with your customers and get ideas. When connecting with customers, you need to remember [...]
Not a hard question, right? We all know ROI stands for Return on Investment, but what does that really mean? Given the fact that IT departments are being asked to demonstrate ROI on their IT decisions more than ever, it is becoming an increasingly important question. Financial ROI is what most people think of and [...]
As Director of Marketing for Sherpa Software, I get to see a unique view of the electronic information management industry. From industry trends to best practices to the competitive landscape, I will be sharing my perspective and examples of what works, what doesn’t and what’s next. I also have the pleasure of managing the overall [...]
